Work
These are results from my past in-house and employment roles, not Pogona Creative client engagements. Organizations are anonymized and haven't reviewed or endorsed this page. Past results don't guarantee future outcomes.
A regional nonprofit
This organization needed its story in front of national audiences, fast. I built relationships with reporters, pitched timely angles on the issues families were facing, and positioned spokespeople as trusted experts. The result was steady coverage that kept the mission in the public conversation.
Outcome: Recurring national media coverage.
A mission-driven nonprofit
Corporate and community partners want their support recognized, and the organization wanted every announcement to work harder. I wrote and distributed press releases for partner campaigns, gifts, and community events, shaping each one around a clear human story. The organization gained new audiences.
Outcome: Broad pickup across regional and national outlets.
A community-focused nonprofit
This organization needed one leader to connect marketing, communications, and fundraising goals. I built and led an integrated program spanning brand, paid and earned media, digital, video, and partner marketing. Marketing became a real engine for growth instead of a support function.
Outcome: Marketing grew from a support function into a growth driver.
An independent K-12 school
The school wanted a more modern way to attract and nurture prospective families. I led digital marketing, set up inbound campaigns, and connected the CRM and website so inquiries flowed smoothly to admissions. Families got a clearer path, and the team got better data.
Outcome: A meaningful lift in inquiry leads in the first year.
A higher-education institution
The institution needed a digital presence that worked for every audience on every device. I led a full website overhaul built on responsive design, grew and managed a digital media team, and directed promotional video. The work set a new standard for how the institution showed up online.
Outcome: Earned industry recognition.
A nonprofit organization
Supporters, volunteers, and partners deserve to see the difference they make. I wrote blog posts and short-form content recognizing partners, volunteers, and supporter spotlights, and paired them with short mission videos. The content gave supporters something to share and gave newcomers a reason to get involved.
These are the kinds of organizations the retainer is aimed at. They are not client logos.
A short conversation is enough to see whether the seat fits.
Tell me what you’re trying to grow. I’ll reply with whether the retainer is a fit, and what a first conversation looks like.
