Pogona Creative

Services

You need a marketing lead in the seat, and it needs to be affordable. AI handles first drafts and busywork, and David checks everything before it goes out. Your budget pays for senior judgment and finished work, not hours of typing. Pogona Creative is an ongoing fractional CMO plus an AI support staff. The clearest fit is mission-driven organizations (nonprofits, higher education, associations, and place-based or community orgs) that need leadership without funding a full-time chief. Other growing organizations with that same need can still be a fit.

Everything below is AI-supported and human-verified where it touches your brand. David owns the strategy, the creative judgment, and the priorities. AI accelerates the drafts and the production assistance. Public writing gets a human pass. Video and photography can be AI-assisted, human-produced, or both.

Content marketing strategy and production

A strategist arranges article, photo and video cards on a board while a robot holds a camera.

Writing (AI drafted, human verified)

AI-drafted Human-verified

  • Blog posts
  • Press releases and media advisories
  • Reports
  • Social content
  • White papers and gated case studies
  • Webpages

Video and photography (AI and/or human)

AI-assisted, optional

  • Photography
  • Video production (traditional film/video)
  • Live streaming
  • VR / AR strategy management†

†VR/AR design and development may be subcontracted, with your knowledge and consent.

Content and inbound planning

Human-led

  • Inbound and content marketing
  • Architecture and content planning
  • Positioning, narrative, and campaign direction
  • Social (organic and paid) and amplification planning

Human-owned

Marketing project management

A strategist points to a task board while a friendly robot moves a sticky note.
  • Project and product marketing management

This is the CMO seat: priorities, creative judgment, stakeholder clarity, and accountability. About 8 human hours a week on the primary retainer.

AI support staff AI

AI tools

AI is the support staff. It handles first drafts and busywork, and David checks everything before it goes out. The work is AI-supported and human-verified where it touches your brand. Public writing gets a human pass. Video and photography can be AI-assisted, human-produced, or both.

More finished work each month for the same budget. The time AI saves comes back to you, not onto the invoice.

Friendly robots draft, chart and paint while a strategist approves their work on a tablet.

Also available

*Custom web design and development may be subcontracted, with your knowledge and consent.

Engagement shapes

Primary offer: ongoing fractional seat (an FTE alternative, not a finite project). Senior marketing / CMO-style coverage: you get David’s human time plus AI production support. Anything public-facing gets human approval. The first 90 days are onboarding on the ongoing retainer, not a separate product.

Shape Best for Pricing
Fractional CMO retainer Ongoing leadership for mission-driven orgs that need a strategy owner without a full-time hire Custom retainer / talk about fit.
Project / sprint Launch, narrative rebuild, campaign, site refresh Not the lead product. Custom / talk about fit.
Advisory Lighter cadence, decision support Custom / talk about fit.

How intros work: short email → org-specific Notion plan → free ~25-min consult. Soft CTA only: a good-match conversation, no hard close on the homepage.

Meetings: 8:00–10:00am Eastern only. Production can run evenings/weekends Pacific.

Fit / not a fit

Fit

Nonprofits, higher education, associations, and place-based or community organizations that need marketing leadership and output without a full-time department, and that want AI used with adult supervision. Growing organizations with that same shape are welcome.

Not a fit

“Just have ChatGPT post for us,” commodity execution with no strategy owner, an agency-only setup where nobody owns priorities, or zero interest in how the work gets made.

See if a human chief + AI support staff is the right seat for you.

Let’s talk

Or see the work.

Let’s talk