Blog
Thought leadership on marketing, including AI-powered marketing. These posts are the migrated archive. They are rendered as written and were not rewritten for the current fractional CMO positioning.
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A One-Page AI Policy for Nonprofit Marketing Teams
How to write a short AI policy for a nonprofit or college marketing team: three risk tiers, a data rule, a review rule, and a worked example to adapt.
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Project Management, Data-Driven Decisions, and Video Marketing Blog Post Summaries for Modern Marketing
Explore summaries of our latest blog posts on project management, video marketing, and data-driven strategies to stay ahead in the ever-evolving landscape of marketing.
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The Post-Cookie Landscape: Navigating Data-Driven Marketing in a Privacy-First World
Beyond the Crumble: How to thrive with data-driven marketing in a privacy-focused future. Prioritize user trust and leverage data with consent, respect, and purpose.
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Harnessing the Power of Video-Based Inbound Marketing for Nonprofits
Holistic video-based inbound marketing leverages the power of video content across multiple platforms so nonprofits can effectively tell their stories, connect with their supporters, and ultimately, achieve their goals.
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Navigating Content Marketing and Video Trends in the Nonprofit Sector
In the ever-evolving world of nonprofits, content marketing and video are like secret weapons for organizations wanting to leave a real mark.
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Striking Harmony: The Synergy of Short-Form and Long-Form Videos in Nonprofit Marketing
When building a robust nonprofit video marketing strategy, combining short-form and long-form videos is an excellent way to reach various audiences and engage leads at different points in your marketing funnel.
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Crafting Impact: The Vital Role of Short-Form Video Marketing for Nonprofits
short-form video has emerged as a powerful tool for nonprofits to convey their missions, connect with audiences, and drive meaningful engagement.
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The Evolving Landscape: Artificial Intelligence and its Impact on Content Marketing and Content Creation
You decide. Is artificial intelligence (AI) is revolutionizing content marketing and creation in the digital age, enhancing personalization, efficiency, and optimization, or is it just filling the internet landfill up with more duplicate and derivative content?
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How to Map Your Customer Journey Without Hiring a Consultant
Mapping your customer journey is an essential part of any digital marketing strategy. By taking the time to understand your customers' needs and pain points, you can create a more effective marketing and sales process that will help you grow your business.
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The Benefits of Using Video in Social Media Marketing
Learn how video content can enhance your social media marketing strategy. Discover the benefits of using videos to boost engagement, improve brand awareness, drive conversions, and improve SEO. Get tips on creating cost-effective video content that resonates with your audience and showcases your brand's personality and values.
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The Cheapest Ways Small Businesses and Nonprofit Organizations Can Get Started with Video Marketing
Many affordable options can help you get started with video marketing without breaking the bank. Here are some of the cheapest ways small businesses and nonprofit organizations can get started with video marketing.
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The Power of Video Testimonials in Marketing
By featuring real people sharing their positive experiences with your organization, you can create powerful emotional connections and improve your credibility.
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The Hero, Hub, Help Approach: A Beginner's Guide to Video Marketing
The Hero, Hub, Help approach is a proven framework that can help you create video content that resonates with your target audience at different stages of their customer journey.
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5 Effective Video Marketing Strategies for Small Businesses
By leveraging the power of video, you can increase brand awareness, engage with customers, and ultimately drive sales or donations.
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Planning Sprints for Agile Scrum Project Management
Effective sprint planning is essential for successful Agile Scrum project management. By following the best practices outlined in this blog post, teams can improve their productivity, collaborate effectively, and ultimately deliver high-quality products that meet the needs of stakeholders.
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Marketing Project Management with Agile Scrum: A Guide to Creating a Backlog
Marketing teams can use Agile Scrum to balance stress and productivity, and creating a project backlog with prioritized tasks is an essential first step.
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Get Started Using Agile Scrum for Marketing Project Management
Agile scrum project management methodology is very helpful for the management of marketing teams and projects. In fact, many marketing teams are adopting agile methodologies to improve their productivity, efficiency, and overall performance.
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Agile Scrum Project Management, and How It Can Be Used by Marketing Teams
The Agile/SCRUM method is a project management framework that emphasizes flexibility, collaboration, and rapid iteration. It was developed as a response to the limitations of traditional, waterfall-style project management methods.
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How to Leverage Influencer Marketing
Influencers can be a great way to reach new audiences who may not respond to traditional advertising methods; this type of marketing should be incorporated into any comprehensive strategy.
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Why You Should Incorporate More Video Content Into Your Marketing Strategy
Video is quickly becoming one of the most powerful tools for marketers to use for storytelling and engagement.
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Utilizing Omnichannel Marketing To Create Seamless Experiences Across All Channels
Learn about developing or growing your omnichannel marketing strategy to provide customers with a seamless transition between marketing channels.
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The Top 10 Ways To Leverage Artificial Intelligence in Nonprofit Marketing (According to Artificial Intelligence)
OpenAI created the image for this blog post, and wrote the first draft. It aims to clarify 10 ways AI can help with nonprofit marketing.
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5 Important Marketing Personalization Questions (Including Their Answers)
Why is marketing personalization and audience segmentation so important in 2023, and which companies are doing it best? Learn the answers to 5 important marketing personalization questions.
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Summary of "Scrum: The Art of Doing Twice the Work in Half the Time"
"Scrum: The Art of Doing Twice the Work in Half the Time" is a book by Jeff Sutherland that describes the Agile/SCRUM methodology and its application in various industries.
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How to Plan Your Digital Advertising Budget (including template)
Here is how to plan your digital advertising budget, including a free Google Sheets template.
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3 Digital Advertising Alternatives to Facebook Ads
Early in 2022, Facebook Ads are becoming less effective for many advertisers. Learn where else to spend your digital advertising dollars.
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How to Create Audience Personas for Inbound Marketing in Three Easy Steps (template included)
Personas can be very helpful as you prepare your content and inbound marketing strategy. Learn how to research, create, and use great marketing personas.
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Top 20 takeaways from the KPCB Internet Trends Report
The Kleiner Perkins Caufield Byers (KPCB) Internet Trends report is one of the most important and interesting productions of its kind. KPCB has helped companies like Google, Amazon, and Twitter to accelerate growth by providing high-quality data for smart decision-making. What’s the matter? You don’t have time to read the 295-page KPCB report? No problem - I read it for you. Here are my top 20 takeaways.
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IMPACT14: 3 Takeaways From the Conference You Shouldn't Have Missed
Congratulations to the conference chairman and team on a tremendous event. I'm proud to say that this was my 3rd year at the Internet Marketing Association's IMPACT conference, and no matter how fantastic previous years are , it gets better every time . So what were my takeaways this year? It's easier if I narrow it down to my top 3.
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David May Honored With Congressional Award
David May, owner and CEO of Pogona Creative, who also held a marketing and communications role, was recently honored with Representative John Campbell's Congressional Award for "Leadership in Business."
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3 Ways to Decide What Goes on Your Homepage (a university case study)
I am often asked, “how do you decide what goes on the homepage?” The web team at a private university bases decisions primarily off of data. Data is our favorite tool because it allows us to determine what to do without human emotion, ego, or rank getting in the way, and it produces the best results for our users. Naturally, there are exceptions to our ‘data-driven decision making’ rule, usually driven by politics or institutional aspirations.