The Pogona Creative Blog
5 Important Marketing Personalization Questions (Including Their Answers)
Why is marketing personalization and audience segmentation so important in 2023, and which companies are doing it best? Learn the answers to 5 important marketing personalization questions.
I Asked OpenAI's ChatGPT About Key Marketing Strategies in 2023 - Here Are the Results
I Asked Open AI About Key Marketing Strategies in 2023 - Here Are the Results.
The Rejects Episode 10: Updates from Javan Garza
In this episode, Javan Garza describes his upcoming feature, his new book, and his journey as an independent filmmaker.
Summary of "Scrum: The Art of Doing Twice the Work in Half the Time"
"Scrum: The Art of Doing Twice the Work in Half the Time" is a book by Jeff Sutherland that describes the Agile/SCRUM methodology and its application in various industries.
The Boogieman: An AI-Infused Journey – Reimagining a Lost Short Film
As an early technology enthusiast, David May decided to rekindle his creative spark and explore the potential of AI in filmmaking. Armed with a slew of AI tools and a strong will to bring "The Boogieman" back to life, he embarked on an exciting and innovative journey.
How to Plan Your Digital Advertising Budget (including template)
How to plan your digital advertising budget. Provide your email to access the free template.
The Boogieman: An AI-Assisted Short Film Trailer
This video was assisted by AI. Originally shot in 2005, "The Boogieman" was a student film and sat on hard drives for almost 20 years as it wasn't necessarily "finish-able" in 2005. Now, however, AI generated video may provide a pathway to completion.
3 Digital Advertising Alternatives to Facebook Ads
Meta’s Facebook and Instagram ads have been struggling. With increased competition from TikTok, after allocating budget to pivot to the metaverse, and after Apple’s iOS updates, digital marketers are looking for alternate places to spend their advertising dollars.
How to Create Audience Personas for Inbound Marketing in Three Easy Steps (template included)
Personas can be very helpful as you prepare your content and inbound marketing strategy. Learn how to research, create, and use great marketing personas.