Meta’s Facebook and Instagram ads have been struggling. With increased competition from TikTok, after allocating budget to pivot to the metaverse, and after Apple’s iOS updates, digital marketers are looking for alternate places to spend their advertising dollars.

Regal Realty's success on Social Media serves as a good case study for the use of social media by real estate agents and companies.  At the beginning of 2014, Regal Realty had 11 Twitter followers and 10 Facebook fans.  Pogona Creative, helped Regal Realty reach 72 Twitter followers (organic) and 292 Facebook fans in just six months.