The Pogona Creative Blog
The Evolving Landscape: Artificial Intelligence and its Impact on Content Marketing and Content Creation
You decide. Is artificial intelligence (AI) is revolutionizing content marketing and creation in the digital age, enhancing personalization, efficiency, and optimization, or is it just filling the internet landfill up with more duplicate and derivative content?
How to Map Your Customer Journey Without Hiring a Consultant
Mapping your customer journey is an essential part of any digital marketing strategy. By taking the time to understand your customers' needs and pain points, you can create a more effective marketing and sales process that will help you grow your business.
The Benefits of Using Video in Social Media Marketing
Learn how video content can enhance your social media marketing strategy. Discover the benefits of using videos to boost engagement, improve brand awareness, drive conversions, and improve SEO. Get tips on creating cost-effective video content that resonates with your audience and showcases your brand's personality and values.
The Cheapest Ways Small Businesses and Nonprofit Organizations Can Get Started with Video Marketing
Many affordable options can help you get started with video marketing without breaking the bank. Here are some of the cheapest ways small businesses and nonprofit organizations can get started with video marketing.
The Power of Video Testimonials in Marketing
By featuring real people sharing their positive experiences with your organization, you can create powerful emotional connections and improve your credibility.
The Hero, Hub, Help Approach: A Beginner's Guide to Video Marketing
The Hero, Hub, Help approach is a proven framework that can help you create video content that resonates with your target audience at different stages of their customer journey.
5 Effective Video Marketing Strategies for Small Businesses
By leveraging the power of video, you can increase brand awareness, engage with customers, and ultimately drive sales or donations.
Feature Film Script: Teardrop
Teardrop is a feature film script intended to be directed in the style of Alfred Hitchcock about a couple who are kidnapped by a devious killer while they are camping in their teardrop camper.
Planning Sprints for Agile Scrum Project Management
Effective sprint planning is essential for successful Agile Scrum project management. By following the best practices outlined in this blog post, teams can improve their productivity, collaborate effectively, and ultimately deliver high-quality products that meet the needs of stakeholders.