The Pogona Creative Blog
Social Media in Real Estate Case Study: Regal Realty
Regal Realty's success on Social Media serves as a good case study for the use of social media by real estate agents and companies. At the beginning of 2014, Regal Realty had 11 Twitter followers and 10 Facebook fans. Pogona Creative, helped Regal Realty reach 72 Twitter followers (organic) and 292 Facebook fans in just six months.
David May Honored With Congressional Award
David May, owner and CEO of Pogona Creative and Director of Web and Interactive Marketing for Chapman University, was recently honored with Representative John Campbell's Congressional Award for " Leadership in Business."
3 Ways to Decide What Goes on Your Homepage (using Chapman University as an example)
I am often asked, “how do you decide what goes on the homepage?” Chapman’s web team bases decisions primarily off of data. Data is our favorite tool because it allows us to determine what to do without human emotion, ego, or rank getting in the way, and it produces the best results for our users. Naturally, there are exceptions to our ‘data-driven decision making’ rule, usually driven by politics or institutional aspirations.